When people can no longer get something to work, they say it is dead.

“SEO is dead.”

“Websites no longer convert. Switch to Clickfunnels.”

It’s normal. SEO for instance has changed.

Because people no longer use Google and Bing search the way they used to.

Now, they just ask ChatGPT, Grok, Perplexity, Deepseek or Gemini.

Does that mean you should stop writing content on your website and stop optimising it? Nope. It just means you need to get smart. Your blog content strategy has to change.

Even though people now use AI tools to search information, they still request for sources. That’s an opportunity. Here are a few ways you can capitalise on it:

  1. Build Authority — Let your blog be known for a specific thing. A specific topic. If you’re writing about health, be consistent with it. Don’t mix it up with finance or education. In time, you’d build topical authority and you’ll get cited in those sources when those using AI tools ask for “real sources and references.” Niche the f***k down.

  2. Get cited across the web — This translates to backlinks: your website getting linked to by another platform, or your name getting mentioned and linked back to consistently. It can also be achieved by writing on platforms that get crawled — Medium, LinkedIn Articles, Reddit, Quora, even X.

  3. Use data in your content — Infuse data into your content. “73% of XYZ did ABC in 2020 according to a LKJ report.” Use data and include references. That way, you give yourself a chance to be a source when LLMs are crawling the web for answers.