How To Place Your Business on The First Page of Google Without Spending a Kobo
If you run a business somewhere, say a barbing salon in Lagos and I search for ‘Barbing Salons in Lagos’ on Google, will I see your name on the first page of Google? If the answer is no, 🙈, you should keep reading. 👀
I’m going to show you a STEP-BY-STEP GUIDE to placing your business on the first page of Google and increasing visibility for your business WITHOUT SPENDING A KOBO! 😲
Websites are cool if you have one, but really, it’s easier for your business to make the first page of Google using ‘Google My Business‘ than it is when you’re using your business website. 🤞
You see, with websites, to rank anywhere close to the 2nd, 3rd or 4th page of Google, you need to create steady content and then have an understanding of SEO so you can tweak a lot of things like meta description, headers, keywords and so on. 🤦
Google My Business makes things easier. Once you set it up and someone goes to Google to search for, say, ‘Cake Makers in Anambra’, a list of all the cake makers in Anambra will be displayed on the first page, and guess what? Your name, business and contact details will show up too. Free publicity! 🤸
Before I show you how to set it up, go to Google now and type in your job or business with a location. For example, if you are a shoe cobbler in Onitsha, type in: “Shoe Cobblers in Onitsha“. You’ll see names, addresses and phone numbers of all the shoe Cobblers in Onitsha who have put their businesses on Google My Business. 🏋️
If you are an Olosho in Lagos. Type in ‘Oloshos in Lagos‘. See what it brings up. 👀🏃
So, how do you set it up? Come with me. 🏋️
STEP 1: DOWNLOAD THE GOOGLE MY BUSINESS APP.
Just search for ‘Google My Business’ in Playstore or Apple Store. You’ll see the app.
Install it and open. 🤞
STEP 2: CONNECT YOUR GOOGLE ACCOUNT
I always recommend opening a Gmail/Google account for your business. 🤷
If you don’t have a Google account or email address for your business, it’s okay to use your personal email address. If you can pause to create an email address with your business name, that’s fine too. 😁
After connecting your account, you’ll see a page where you can start setting things up.
STEP 3: ENTER THE NAME OF YOUR BUSINESS.
This is where you fill in your business name. If you don’t have a name for your business or service and you are creating a personal profile for what you do, you can use something like ‘James Ogunjimi’s KainKain Joint’ or ‘Ijeoma’s Olosho Service’. 🧐🏃 Click Next after entering the name.
STEP 4: ADD A LOCATION
You should select the ‘Yes’ box and click next. It will lead you to a new page where you can enter your address.
You have to enter a location here. If you have an actual office, shop, or physical address, type in the address.
If you don’t, you can enter your house address. You need to enter a real location.
The reason for this is that Google will send you an actual letter that contains a code. It will be delivered to the address you enter. That code will be delivered in 14 days and is what you will enter in Google My Business to verify your business. Without the code, your business won’t show up when people search.
The reason for this is to verify that an actual business exists and to limit the number of spam business uploads. Enter your address and click next.
PS: For the postal code, you can use 120005.
STEP 5: DO YOU ALSO SERVE CUSTOMERS OUTSIDE THIS LOCATION?
If you sell products or deliver services online, you should click yes. If you can send/deliver your product(s) to other locations or offer your service in other locations, choose yes.
Now, enter those other locations. You can add more than one. This time, no need to narrow it down to addresses. You can choose state capitals or major towns or even the small towns where you can send your products. If your service is online, you can provide services from anywhere, so choose towns and if you like, maybe even close countries.
As you will see from the image below, my business, ‘Ijeoma’s Olosho Service’ is based in Lagos, yes, but can also perform services in Kaduna, Nigeria and in Nairobi, Kenya. 🧐🚴
STEP 6: CHOOSE THE CATEGORY THAT FITS YOUR BUSINESS BEST
Here, you get to choose the category that fits. If you make cakes. Choose something cake-related. You’ll see it there. If you’re a cobbler, choose something like that. 😻
In my case as the owner of an Olosho business, I chose Motel. That means, if someone searches for Motels in Allen, they’ll see my business, ‘Ijeoma’s Olosho Service’. 🤸
STEP 7: MAKE CONNECTIONS
This is where you add your contact details. You can add your phone number and website here. If you don’t have a website, that’s cool too. It won’t affect anything.
Enter your phone number. It’s advisable not to use your personal phone number here. SIM cards are cheap, yeah? Get one and use it for your business. That way, you separate business calls from personal calls and don’t get hassled when some jerk (they exist, believe me 🧐) picks up your husiness line just to stress you.
Let me add that if you don’t have a website and you don’t want to leave the website space blank, you can add a link to your Facebook/Twitter/Instagram or any other social media page. One page. That way, customers can be directed to the page too.
STEP 8: Choose to Get Mails from Google or Not. Your choice. 🤷
STEP 9: CLICK FINISH AND CHOOSE VERIFICATION METHOD
After clicking on finish, it will lead you to a page where you can choose your method of verifying your business. Without verifying, your business can’t go live on Google yet.
There are two methods to choose from. There’s the option of getting a physical mail from Google at the address you entered and there’s the option of verifying through a video chat with one of their operators.
The second option of video chats has never worked for me anyway. It will keep loading. Probably doesn’t work around these climes (Nigeria). If it works in your area, feel free to choose it.
If it doesn’t, choose the Postcard by Mail,enter your name and click on ‘Mail’.
You’ll have to wait for 2 weeks or a little less than that, but the mail will be delivered to your address.
When you get the mail, open the envelope, you’ll see a slip with your verification code on it.
Go to your Google My Business App. Click on verify and enter the code.
Congrats, you’ve successfully added your business to Google. After verifying, you should have an option of adding your products, prices, pictures, opening hours and more. Use them. They are very important.
Go to Google and search for ‘Motels in Lagos’, ‘Tailors in Lagos’, ‘Barbers in Lagos’, etc. You should find your business on the list. 😍🙊💅 Now, you’re on the first page of Google! Yaay!
Now, get customers to drop their reviews on the page. It will help boost your ratings when there are reviews. You’re more likely to choose to contact a business that has lots of ratings than one without a rating. Get those ratings and reviews and watch the calls start coming in. 🤸
Enjoyed reading this? Let me know if you were able to set yours up. Tell me in the comment section, plix! 😍
Do you know someone that should see this? See those share buttons under this? I swear, they are not for decorations o. Click on them and share away.
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Errm… Don’t forget to patronize Ijeoma’s Olosho Service, plix! We have branches in Nairobi and Kaduna too. 🧐🏃🏃🚴
Enjoy your day! 🌷
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