campaign metrics

How to Choose The Right Metrics for Your Business and Campaign

A lot of times, metrics and Key Performance Indicators (KPIs)ย for campaign and business are shrouded in mystery and painted as some ‘un-understandable’ ๐Ÿ˜‰ thing. Well, they’re not.

The first question to ask when you’re trying to decide the metrics of your campaign or business is: WHAT DO I WANT TO ACHIEVE? ๐Ÿคท

If you are launching a new business, the measurement of success of that launch can be how many people are now aware of the existence of that business. How many people are talking about that business. How many visits your page or website is getting after that announcement. How many enquiries you are getting. ๐Ÿ’ช

In that case, if what you want to achieve is to create awareness, then, if people are talking about that business. If they are making enquiries or visiting your website, that particular launch or campaign has been a success. ๐Ÿ‘Œ

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It’s important too to know that you can’t use the same metrics for your business all through. At one point, your goal may be to create awareness. At another point, it may be to drive sales. Maybe at another point, your goal is to draw attention to an event for a new product. You need to learn to measure each campaign based on the set objectives. ๐Ÿค–

For instance, if your goal is to create awareness for your product, the wording of your content, the ads and all will reflect that. You can’t say that campaign didn’t succeed then because you didn’t make lots of sales during that period. Your objective for the campaign was to create awareness and that should be the metrics to measure success. Did you create the awareness? If the answer is yes, then you’ve pulled off a successful campaign. ๐Ÿ˜Ž

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If your aim is to get people to buy your products either by sending messages or making purchases on your website and there’s a lot of noise around your announcement and 100 people shared it, but no sales. That campaign cannot exactly be said to have succeeded. ๐Ÿ™„

You may likely need to return to the drawing board and figure out a way to convert those likes and shares to sales. How do you drive people to your website to make purchases? How do you capture their attention enough to get them to send mails, asking to buy your products?

It’s important to understand metrics.

1. Always start by asking yourself what you want to achieve.๐Ÿ‘†

2. Make a list of things you want to achieve with that particular campaign.โœŒ๏ธ

3. Then design a strategy to implement them.๐Ÿ’ช

4. Judge the success of the campaign on your ability to tick off the list you made.๐Ÿค‘

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Have questions? Share them in the comment section.

If you need help with identifying your campaign goals, setting KPIs and measuring success of campaign, click HERE.

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Have a beautiful new week! ๐ŸŒท

Your Friend,
James

James Ogunjimi

Lead Noisemaker at Ndiyo Media
Public Relations & Communication Pro. Author, 'A Wall Is Just A Wall' (Bahati Books, UK).
James Ogunjimi

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