Get Out of The Little Corner
A few days ago, I was playing the Monopoly game and I had just gotten a monopoly on three properties, built on them, and was set to start collecting rent.
I had two opponents, and I watched them throw the dice and go around the board.
Sometimes they stopped on one of the properties I had a monopoly on and paid rent, other times, they went round thrice without ever stopping on any of my properties.
Until I decided to ‘take the fight to them’. I decided to get monopolies in areas that I noticed they would always stop at no matter what way the dice rolled.
The result is that the rents became more frequent and I bankrupted them quicker than I would have if I had stayed in my little corner, waiting for them to go round the board thrice in the hope that they would stop.
In my case, understanding where to get them, and setting up shop there made it easier to win faster.
Sometimes, people have an “If I build it, they will come” mentality to doing business and it comes back to haunt them.
You can have a great product, a great song, an awesome book, but if people don’t know about it, if you don’t get out of the little corner and take the word to where your audience are, if you don’t constantly put word out about it, maybe one or two people will stop by one or two times, but it won’t compare to what you can get and achieve by constantly putting word about your product, service, song, brand, out there.
It was Steuart Henderson Britt that said “doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”
Social media has made it easier to get word about what you’re doing out. You can advertise on your own social media pages or promote posts, targeting your intended audience. Anything to go after your audience and meet them where they Canaan be found.
You want to win? Get out of the little corner.
By James Ogunjimi