Conclase
Launching an edtech brand isn’t just about making noise; it’s about establishing authority, driving high-intent enrollments, and sustaining long-term growth. Conclase Academy entered a competitive space where trust and positioning mattered as much as the offering itself.
I created and executed a full-scale launch strategy that combined paid acquisition, influencer collaborations, referral-driven growth, and media placements. The goal wasn’t just visibility; it was about converting attention into students and making Conclase Academy the platform of choice for tech education.
Conclase Academy needed to go beyond just attracting students; it had to position itself as the go-to tech training platform in an increasingly saturated market.
The challenge was to balance awareness, lead generation, and credibility-building efforts to create lasting impact.
The approach was clear: high-impact digital campaigns, strategic influencer collaborations, and media positioning to ensure every effort translated into both short-term enrollments and long-term brand recognition.
- Brand Development
- Performance Marketing
- Influencer & Community Growth
- Referrals
- Media Positioning
Market Positioning & Credibility
A new brand needs more than visibility; it needs trust. Strategic media placements and influencer-backed credibility made Conclase Academy the go-to platform for serious learners.
High-Intent Lead Acquisition
Every marketing effort was structured to attract students ready to enroll, ensuring ad spend translated into actual conversions.
Community & Network Effect
Referrals and partnerships amplified brand reach, turning student recommendations into an enrollment engine.
Event-Led Growth
Participation in Tech Unite Africa, NoCode Tech Summit, and Gitex Africa drove industry awareness and signups.
- 1. Led the full brand launch of Conclase Academy, driving instant market traction.
- 2. Executed a referral strategy that drove 23% of total signups, scaling student acquisition organically.
- 3. Built influencer-led growth, securing leads and increasing brand awareness.
- 4. Strengthened credibility with media placements in online and print platforms.
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