Conclase
Launching an edtech brand isn’t just about making noise; it’s about establishing authority, driving high-intent enrollments, and sustaining long-term growth. Conclase Academy entered a competitive space where trust and positioning mattered as much as the offering itself.
I created and executed a full-scale launch strategy that combined paid acquisition, influencer collaborations, referral-driven growth, and media placements. The goal wasn’t just visibility; it was about converting attention into students and making Conclase Academy the platform of choice for tech education.
Challenges & Solutions
Conclase Academy needed to go beyond just attracting students; it had to position itself as the go-to tech training platform in an increasingly saturated market.
The challenge was to balance awareness, lead generation, and credibility-building efforts to create lasting impact.
The approach was clear: high-impact digital campaigns, strategic influencer collaborations, and media positioning to ensure every effort translated into both short-term enrollments and long-term brand recognition.
- Brand Development
- Performance Marketing
- Influencer & Community Growth
- Referrals
- Media Positioning
Market Positioning & Credibility
A new brand needs more than visibility; it needs trust. Strategic media placements and influencer-backed credibility made Conclase Academy the go-to platform for serious learners.
High-Intent Lead Acquisition
Every marketing effort was structured to attract students ready to enroll, ensuring ad spend translated into actual conversions.
Community & Network Effect
Referrals and partnerships amplified brand reach, turning student recommendations into an enrollment engine.
Event-Led Growth
Participation in Tech Unite Africa, NoCode Tech Summit, and Gitex Africa drove industry awareness and signups.
Outcomes
- 1. Led the full brand launch of Conclase Academy, driving instant market traction.
- 2. Executed a referral strategy that drove 23% of total signups, scaling student acquisition organically.
- 3. Built influencer-led growth, securing leads and increasing brand awareness.
- 4. Strengthened credibility with media placements in online and print platforms.
Want to reach out?
If you would like to work with me or just want to get in touch, I’d love to hear from you!
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